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      <image:title>HOME</image:title>
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      <image:title>HOME</image:title>
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      <image:title>HOME - Our Lady of Fatima Branding</image:title>
      <image:caption>The Our Lady of Fatima brand foundations project included imagining what the logo would look like on casual tshirts for students.</image:caption>
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    <image:image>
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      <image:title>HOME - Our Lady of Fatima</image:title>
      <image:caption>The Our Lady of Fatima brand foundations project included imagining what the logo would look like tchotchkes.</image:caption>
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      <image:title>HOME - Our Lady of Fatima</image:title>
      <image:caption>The Our Lady of Fatima brand foundations project included product mockups for stickers.</image:caption>
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      <image:title>HOME - Gallery Elysian</image:title>
      <image:caption>For Gallery Elysian, we mocked up an outdoor gallery in an urban environment.</image:caption>
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      <image:title>HOME - IAP Foundation</image:title>
      <image:caption>For IAP Foundation, we imagined branded cards sharing gratitude with donors to specific projects, like building playgrounds for kids.</image:caption>
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      <image:title>HOME - Gallery Elysian</image:title>
      <image:caption>For Gallery Elysian, we mocked up what outdoor signage would look like to help them visualize before making the investment.</image:caption>
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      <image:title>HOME - Wireless Deer Fence</image:title>
      <image:caption>For Wireless Deer Fence, we helped them imagine what their new site could look like in the context of their target audience.</image:caption>
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      <image:caption>For the T&amp;W Foundation, we helped imagine the book jacket design in context.</image:caption>
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      <image:title>HOME - Sweet Maple Realty moves to new online home</image:title>
      <image:caption>For Sweet Maple Realty, we applied the new brand across off pages in the website to show how a similar approach paid dividends for visual cohesion.</image:caption>
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      <image:title>HOME - Funding civic journalism</image:title>
      <image:caption>For B Square Bulletin, we showed how the corporate sponsor strategy plays out in real life.</image:caption>
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  <url>
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    <lastmod>2026-03-23</lastmod>
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    <loc>https://www.writedesigngroup.com/ourwork/dust-of-the-streets</loc>
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      <image:title>Our work - Packaging: Book designed to connect</image:title>
      <image:caption>Flattened book cover with interior flaps, front and back covers, and spine. The covers feature an author's note and a testimonial; the back cover features original artwork and a poem by the author. The cover features a photo of the author as a young boy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/675c70cd0af72d2a43b8c30b/6a337268-49df-4045-999c-bbf66779eb57/uw-dots-1pic-l.jpg</image:loc>
      <image:title>Our work - Packaging: Book designed to connect</image:title>
      <image:caption>An interior layout from the book with a photo on the left page of the author as a young boy with his father and type on the right.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/675c70cd0af72d2a43b8c30b/bf23b788-f0f2-4aeb-9199-ffe7cf614a15/uw-dots-3pics.jpg</image:loc>
      <image:title>Our work - Packaging: Book designed to connect</image:title>
      <image:caption>An interior layout from the book with a two photos on the left page of the author practicing trapeze skills and one on the right of the author performing as a clown.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/675c70cd0af72d2a43b8c30b/d0cf1c00-4c7c-4e76-ab8d-5951f563bfce/uw-dots-1picr.jpg</image:loc>
      <image:title>Our work - Packaging: Book designed to connect</image:title>
      <image:caption>Book layout with text on the left and a photo on the right of the author around the time of his adoption.</image:caption>
    </image:image>
    <image:image>
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    <loc>https://www.writedesigngroup.com/ourwork/senior-risk-marketing</loc>
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    <lastmod>2025-12-21</lastmod>
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      <image:title>Our work - Collateral: Senior Risk refreshes marketing materials with accessibility in mind - Senior Risk PowerPoint presentation</image:title>
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    <image:image>
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      <image:title>Our work - Collateral: Senior Risk refreshes marketing materials with accessibility in mind - Senior Risk PowerPoint presentation</image:title>
      <image:caption />
    </image:image>
    <image:image>
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      <image:title>Our work - Collateral: Senior Risk refreshes marketing materials with accessibility in mind - Senior Risk conference ad and banner</image:title>
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  <url>
    <loc>https://www.writedesigngroup.com/ourwork/lotus-documentation</loc>
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    <lastmod>2025-12-18</lastmod>
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  <url>
    <loc>https://www.writedesigngroup.com/ourwork/branding-gallery-elysian</loc>
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    <lastmod>2025-12-18</lastmod>
    <image:image>
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      <image:title>Our work - Branding: Gallery Elysian opens with bold, sophisticated brand</image:title>
      <image:caption>The Gallery Elysian sign depicted in neon green in a dark room.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/675c70cd0af72d2a43b8c30b/5af4d577-6f28-48f9-828a-61a498ccb1cd/Gallery-elysian-brand-guidelines-pages.jpg</image:loc>
      <image:title>Our work - Branding: Gallery Elysian opens with bold, sophisticated brand</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/675c70cd0af72d2a43b8c30b/0a477371-4db8-4457-8173-6cb96c241dec/gallery-elysian-tshirts.jpg</image:loc>
      <image:title>Our work - Branding: Gallery Elysian opens with bold, sophisticated brand</image:title>
      <image:caption>Three t-shirts promote Gallery Elysian. TWo of the shirts feature an Art Saves the World graphic. The third shirt is covered by a bright, multi-colored painting that depicts various characters from popular culture.</image:caption>
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    <image:image>
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      <image:title>Our work - Branding: Gallery Elysian opens with bold, sophisticated brand</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/675c70cd0af72d2a43b8c30b/350d5f5f-ff76-46d4-872d-7e6aae5aa600/gallery-elysian-outdoor-sign.jpg</image:loc>
      <image:title>Our work - Branding: Gallery Elysian opens with bold, sophisticated brand</image:title>
      <image:caption>The Gallery Elysian logo depicted in metal against a black background on a sign in an outdoor professional setting.</image:caption>
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    <image:image>
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      <image:title>Our work - Branding: Gallery Elysian opens with bold, sophisticated brand</image:title>
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    <image:image>
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      <image:title>Our work - Branding: Gallery Elysian opens with bold, sophisticated brand</image:title>
      <image:caption>Streetscape of a young man walking past bright Gallery Elsyian posters promoting the art and artist Jonaton Espinoza.</image:caption>
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      <image:title>Our work - Branding: Gallery Elysian opens with bold, sophisticated brand</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/675c70cd0af72d2a43b8c30b/b7c87e43-7e72-45fe-a0d4-65bd8139428a/Gallery-Elysian-urban-billboard.jpg</image:loc>
      <image:title>Our work - Branding: Gallery Elysian opens with bold, sophisticated brand</image:title>
      <image:caption>Urban billboards on a sidewalk promote Gallery Elysian. Each billboard features a different painting and the Gallery Elysian word mark.</image:caption>
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    <image:image>
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  <url>
    <loc>https://www.writedesigngroup.com/ourwork/branding-iapf</loc>
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    <lastmod>2025-09-09</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/675c70cd0af72d2a43b8c30b/15901b6b-29ba-4b2d-9916-41751c87c10f/IAPF-phone.jpg</image:loc>
      <image:title>Our work - IAPF case study | Midwest branding consultants for nonprofits</image:title>
      <image:caption>IAP Foundation social media campaign featuring the tagline "Powered with heart" and the new foundation logo.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/675c70cd0af72d2a43b8c30b/efbc2424-ba1d-439a-8206-306b6c765d67/IAPF-personality-voice-guideline.jpg</image:loc>
      <image:title>Our work - IAPF case study | Midwest branding consultants for nonprofits</image:title>
      <image:caption>Two pages from the IAP Foundation's brand guidelines describe the organization's key messages, brand personality, and voice.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/675c70cd0af72d2a43b8c30b/c01e1e19-81bc-4968-a7cc-1d7ab2c57f4e/iapf-postcard-playground2.jpg</image:loc>
      <image:title>Our work - IAPF case study | Midwest branding consultants for nonprofits</image:title>
      <image:caption>An IAP Foundation postcard with message of gratitude for new playground equipment. The card features IAPF's new logo.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/675c70cd0af72d2a43b8c30b/411215e9-3750-4662-a97c-b384fb184c46/IAPF-voice-chart.jpg</image:loc>
      <image:title>Our work - IAPF case study | Midwest branding consultants for nonprofits</image:title>
      <image:caption>IAP Foundation's brand guidelines include a voice chart, which defines how the organization should sound in written communications.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/675c70cd0af72d2a43b8c30b/f97d6533-83d4-4f35-b30b-e8c5a04dbb98/iapf-postcard-library-close.jpg</image:loc>
      <image:title>Our work - IAPF case study | Midwest branding consultants for nonprofits</image:title>
      <image:caption>A postcard with a photo of a crowded library with kids playing chess. The card expresses gratitude for the new library supplied by IAP Foundation.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/675c70cd0af72d2a43b8c30b/afab2098-7e3f-4bf5-9250-c6fb42bb8118/IAPF-logo-rev.jpg</image:loc>
      <image:title>Our work - IAPF case study | Midwest branding consultants for nonprofits</image:title>
      <image:caption>IAP Foundation's logo has three interlocking rings on top and its name below in a modern serif font.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/675c70cd0af72d2a43b8c30b/1c61b32a-42b4-497f-a6fa-f769f78d21e6/iapf-tshirts.jpg</image:loc>
      <image:title>Our work - IAPF case study | Midwest branding consultants for nonprofits</image:title>
      <image:caption>Three IAP Foundation t-shirts featuring the new logo and the tagline, "Powered with heart."</image:caption>
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    <image:image>
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      <image:title>Our work - IAPF case study | Midwest branding consultants for nonprofits</image:title>
      <image:caption>IAP Foundation brand guidelines have a color palette of three brand colors and five bright accent colors.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/675c70cd0af72d2a43b8c30b/4217fed9-2cfd-4a8f-b19e-d43b7bbe7bde/iapf-pin.jpg</image:loc>
      <image:title>Our work - IAPF case study | Midwest branding consultants for nonprofits</image:title>
      <image:caption>A metal pin features the IAPF's logo of three interlocking rings and its word mark.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/675c70cd0af72d2a43b8c30b/1734751318151-QZW7U5T5FMZ3NY8BBD8P/brandbook-mockup.jpg</image:loc>
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  <url>
    <loc>https://www.writedesigngroup.com/ourwork/branding-initiative-olf</loc>
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    <lastmod>2024-12-17</lastmod>
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      <image:title>Our work - Branding: Initiative unifies parish school communications</image:title>
      <image:caption>Young girl standing outdoors models Blue Knights t-shirt.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/675c70cd0af72d2a43b8c30b/1734124766079-ORRYG07HTLTOKADC3DFG/uniform-1.jpg</image:loc>
      <image:title>Our work - Branding: Initiative unifies parish school communications</image:title>
      <image:caption>Young girl in front of a chalkboard models Our Lady of Fatima parish school's navy blue uniform sweater with their heraldic shield on one side.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/675c70cd0af72d2a43b8c30b/1734124762294-XDE18AZGMBPTU5SVCECS/boy-w-soccerball.jpg</image:loc>
      <image:title>Our work - Branding: Initiative unifies parish school communications</image:title>
      <image:caption>A boy with a park setting in the background leans on a tree holding a soccer ball and models a dark Blue Knights t-shirt.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/675c70cd0af72d2a43b8c30b/1734124760583-6C1TW8JK7ARAJRCX9VRW/Pin-Mockup.jpg</image:loc>
      <image:title>Our work - Branding: Initiative unifies parish school communications</image:title>
      <image:caption>Pins that demonstrate our Lady of Fatima's branding include a heraldic shield pin, a pin with the Blue Knight mascot, and a pin with their mission statement, "where faith, learning, and service have no limits."</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/675c70cd0af72d2a43b8c30b/1734124761489-5FOPN3NI50E5D0Y5EX9E/laptop-stickers.jpg</image:loc>
      <image:title>Our work - Branding: Initiative unifies parish school communications</image:title>
      <image:caption>Stickers on a laptop demonstrate Our Lady of Fatima's branding, including a round blue sticker featuring the Blue Knight mascot, a heraldic shield sticker, and a cutout of the Blue Knights word mark.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/675c70cd0af72d2a43b8c30b/1734124762489-LQK4KVCZHKLG4LZ8AE6E/brand-bk-mockup.jpg</image:loc>
      <image:title>Our work - Branding: Initiative unifies parish school communications</image:title>
      <image:caption>Example pages from the Our Lady of Fatima School brand guidelines, including a page that describes its colors, one that describe its photos, one about the mascot, and the cover page.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/675c70cd0af72d2a43b8c30b/1734124761981-82U1ZM9BNXTZ5LJ5ZN0A/OLF-Jersey-Mockup.jpg</image:loc>
      <image:title>Our work - Branding: Initiative unifies parish school communications</image:title>
      <image:caption>A kids blue soccer jersey demonstrates the school's branding initiative, featuring the Blue Knights mascot and word mark across the chest, the school's heraldic shield on one sleeve, and the schools word mark on the other sleeve.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/675c70cd0af72d2a43b8c30b/1734378871545-81P0IB83IDHU59CPD9NF/Students-hold-Go-Knights-sign.jpg</image:loc>
      <image:title>Our work - Branding: Initiative unifies parish school communications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/675c70cd0af72d2a43b8c30b/1734124761831-H5NP2N2UVV3VUJMG1402/our-lady-of-fatima-wall-sign-with-branded-heraldic-shield.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.writedesigngroup.com/ourwork/advancement-crosses-organizational-boundaries</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-21</lastmod>
    <image:image>
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      <image:title>Our work - Websites: Indiana University Advancement crosses organizational boundaries to better serve audience</image:title>
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