What we’re thinking
Over the past three decades, the field of communication and our approaches to what we do continue to evolve. Read our thoughts on some of the issues we care about.
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Before you ask for sponsorship, build a strategy
Chasing sponsors without a strategy leads to mismatched partnerships and short-term wins. This article explains why a clear sponsorship strategy creates alignment, credibility, and momentum — before you ever ask for a logo or a check.
Before you plan, get clear on strategy
Planning feels productive, but without strategy it often leads to busy work. This article explains the difference between marketing strategy and marketing plans — and why clarity must come first.
Create an internal communication plan
Too much internal communication can be just as ineffective as too little. This article outlines a simple, practical approach to organizing messages and choosing the right channels so employees receive information when — and how — they need it.