What we’re thinking
Thoughtful writing about clarity, communication, and momentum
Our essays explore the real communication challenges organizations face — from internal confusion and shifting priorities to sponsorship strategy, accessibility, and trust. These ideas reflect how we work with clients every day.
If communications feel harder than they should, start here.
Some pieces are practical frameworks. Others are reflections drawn from client work. Start with what matches the challenge you’re facing now.
Getting clear on priorities
Building systems that last
Preparing for growth, funding, or change
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A Simple Marketing Plan for Nonprofits and Small Businesses
A simple, realistic marketing plan helps nonprofits and small businesses stay aligned, focused, and strategic — without chasing every shiny idea or wasting limited resources.
Before you ask for sponsorship, build a strategy
Chasing sponsors without a strategy leads to mismatched partnerships and short-term wins. This article explains why a clear sponsorship strategy creates alignment, credibility, and momentum before you ever ask for a logo or a check.
Before you plan, get clear on strategy
Planning feels productive, but without strategy it often leads to busy work. This article explains the difference between marketing strategy and marketing plans and why clarity must come first.
Create an internal communication plan
Too much internal communication can be just as ineffective as too little. This article outlines a simple, practical approach to organizing messages and choosing the right channels so employees receive information when and how they need it.
If this thinking resonates
Many of our clients start by reading one or two essays and recognizing a challenge they’ve been circling for a while. If you’d like help applying this thinking to your organization, we’d be glad to talk.