Be ready for what comes next

We help organizations align the story, evidence, key documents, and public presence decision-makers use to understand and trust their work so they can make a credible case and secure support.

Without a shared, documented foundation, every grant, contract, pitch, partnership, campaign, or leadership transition can trigger a costly scramble. We turn scattered knowledge into a clear narrative, organized evidence, and repeatable tools your team can use every time.

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The model behind the work

OPTIC² is WDG’s organizational-readiness model. It helps us understand how six connected areas—Operations, Public Presence, Trust, Identity, Credibility, and Communications—work together and where misalignment may be making strong work harder to understand or trust.

We use OPTIC² to guide Funder Ready, our nonprofit assessment, and to keep focused engagements — such as brand foundations, strategy, or communications leadership — connected to the rest of the organization. Clients do not need to begin with an assessment when the need is already clear.

Explore OPTIC²

What clarity makes possible

When the organization’s foundations and communications reinforce one another, teams can work more efficiently, communicate with greater confidence, and make a stronger impression on funders, partners, and other decision-makers.

Organizations evolve constantly. Programs expand, language drifts, and important parts of the story become scattered across files, inboxes, systems, and individual memories. That is normal. It is also where confusion and inconsistency begin.

We help bring those pieces back into alignment so the organization becomes easier to understand, easier to trust, and easier to communicate consistently. When that happens:

  • Content gets created faster and sounds like it came from the same organization

  • Funders, partners, and supporters engage with greater confidence

  • Teams work from shared language instead of guesswork

  • Communication stops being the bottleneck

In practice, this looks like:

  • Lotus Education & Arts Foundation — Created a comprehensive field guide and master timeline for producing the Lotus Festival, helping preserve institutional knowledge, align staff and volunteers, and reduce friction across complex, multi-stakeholder operations.

  • The B Square Bulletin — Developed a sustainable sponsorship strategy and communication framework rooted in transparency, clarity, and community trust.

  • Sweet Maple Realty — Designed a modern, accessible website and narrative that reflected their values and improved the client experience.

Read selected case studies
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What we can build together

Whether the priorities emerge through an assessment or are already clear, we help build the messaging, materials, and systems your team can actually sustain and use.

  • When your identity, messaging, and visual standards aren't aligned, every communication starts from scratch. We build the shared foundation your team actually works from.

  • When everyone's rowing in different directions, strategy gets lost in execution. We help you build the plan and the systems that keep your message consistent over time.

  • When your materials don't reflect who you are today, opportunity walks past you. We design accessible, clear communications that work as hard as you do.

  • When you need a steady strategic partner without a full-time hire, we show up as your fractional communications lead — engaged, informed, and ready.

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Trusted by organizations that lead with purpose

We support nonprofits, businesses, and public-sector teams with communication strategies and accessible design solutions that build trust and momentum.

Testimonials

  • A clear sky with palm trees and mountains in the background.

    “The website and core language Write Design Group created for ILP’s TRIP Program have been a game changer. They took paragraphs of information about who we are and what we do and made it caring, clear and simple.”

    Cat Ferguson Director of Community Engagement Independent Living Partnership

  • Clouds form over mountain peaks against a blue sky

    “They have a knack for taking a step back, identifying what the overall goals are, helping you mind map what options might be, and executing.”

    Jordan Sites
    Account Executive, Cloud for Good

  • Mountain peak washed in golden sunlight.

    GP Strategies

    “I have found that they listen to better understand my goals, my intended audience, and the desired impact from the deliverables.”

    Matt Donovan
    Chief Learning and Innovation Officer, GP Strategies

  • A parachutist glides across a blue sky and clouds over tree-covered mountains.

    IAP Foundation and Gallery Elysian

    “Their thoughtful approach and strategic insight helped us to build a brand that feels authentic and human, while also being professional and compelling.”

    Amy Colclesser
    Chief of Staff, IAP Foundation

Read more from our customers

Start with how we think.

Before you hire us, you should see how we approach real communication challenges and why clarity comes first.

Clarifying marketing goals

A practical framework for setting goals when everything feels urgent.

→ The 4 Rs of nonprofit marketing goals

Make internal communication manageable

A simple plan for reducing overload while improving clarity

→ Create an internal communication plan

What to fix before you ask for sponsorship

Why strong partnerships start with strategy, not decks.

→ Before you ask for sponsorship, build a strategy

Explore our thinking

Ready for the next big ask?

Let’s start with a conversation. Sticky notes, half-formed ideas, and hunches welcome.

Let's talk it through
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