What we’re thinking
Thoughtful writing about clarity, communication, and momentum
Our essays explore the real communication challenges organizations face — from internal confusion and shifting priorities to sponsorship strategy, accessibility, and trust. These ideas reflect how we work with clients every day.
If communications feel harder than they should, start here.
Some pieces are practical frameworks. Others are reflections drawn from client work. Start with what matches the challenge you’re facing now.
Getting clear on priorities
Building systems that last
Preparing for growth, funding, or change
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Before you plan, get clear on strategy
Planning feels productive, but without strategy it often leads to busy work. This article explains the difference between marketing strategy and marketing plans and why clarity must come first.
Should my logo be accessible?
Your logo is often the first thing people encounter, but not everyone experiences it the same way. This article explains what logo accessibility really means, why it matters, and how inclusive design strengthens brand clarity everywhere.
The strategy of simple
In branding, adding more often creates clutter, not distinction. This article explores why simplicity is a strategic choice and how clarity, focus, and restraint help brands grow stronger over time.
Designing print materials everyone can read
Accessible print design isn’t just about compliance, it’s about clarity. This practical guide explains how thoughtful typography, contrast, and layout choices make print materials easier to read and more effective for everyone.
The 4 Rs of nonprofit marketing goals
Nonprofit marketing goals often skew toward revenue and leave other priorities behind. This article introduces the 4Rs framework — Relationships, Revenue, Reputation, and Recruitment — for setting balanced, mission-driven marketing goals.
Choosing the right file formats: a practical guide for communicators
Choosing the wrong file format can lead to blurry graphics, color issues, and wasted time. This practical guide explains which file types work best for print, web, social media, and branded materials and why context matters.
Make targeted communications inclusive
Targeted communication doesn’t have to exclude people. This article explores how jargon, acronyms, slang, and idioms can unintentionally create barriers and how to communicate clearly without losing focus or connection.
Create an internal communication plan
Too much internal communication can be just as ineffective as too little. This article outlines a simple, practical approach to organizing messages and choosing the right channels so employees receive information when and how they need it.
If this thinking resonates
Many of our clients start by reading one or two essays and recognizing a challenge they’ve been circling for a while. If you’d like help applying this thinking to your organization, we’d be glad to talk.